Appliances Online

An Australian family-run business, Appliances Online is trusted by more than 300,000 customers nationwide. It is Australia’s largest online appliance retailer with the best online range of top-brand appliances, at consistently low prices.

In an online world, customer service is hugely important and Appliances Online’s existing contact centre set-up was not delivering on expectations. Communication between offices and warehouses was also difficult as there was no common phone system in use.

Appliances Online selected a ShoreTel Enterprise Contact Centre, which satisfied the demands of its customer service team. CTI deployed ShoreTel appliances to key locations and provided a centralised directory, making it easy for staff to communicate with each other.

  • CLIENT Appliances Online
  • YEAR 2015
  • WE DID National deployment of IP telephony and centralized contact centre
  • PARTNERS ShoreTel